Anand Pandit believes there is an on-going film marketing revolution
Veteran producer Anand Pandit has always seen the changing winds before they hit shore. At a time when marketing has started to spread across platforms, languages and screens, Pandit believes there is a revolution happening and he learns from it every day. Brands are utilising every opportunity to publicise their offering and Pandit is of the opinion that this is only getting started. His love for content has shown through in every project he undertakes and we are assured that he will channelise his understanding and learning of this revolution when the time is right.
Anand Pandit says, “Film Marketing has become more than just promotion today; it ignites innovation. Newer platforms are being harnessed for publicity and creativity is at an all-time high. Mediums like TikTok, Hello and other which were for entertainment, are being creatively used by marketers to promote brands, films, and even personalities. There is a revolution happening and every day is a new learning.”
Anand Pandit has led from the front for some of the most iconic films under his banner Anand Pandit Motion Pictures. He has proved to be one of the most bankable and promising producers of his time and his next film is sure to move the content needle forward. ‘Chehre’, which has been underway, will see Amitabh Bachchan share screen space with Emraan Hashmi for the first time. Ever Since Big B released his look in the film, people can’t wait for the mystery thriller to unfold. Recently, Anand Pandit announced his association with Abhishek Bachchan’s next film Big Bull, co-produced with Ajay Devgn
Anand Pandit has successfully led exemplary releases under his banner, Anand Pandit Motion Pictures, namely ‘Batla House’, ‘PM Narendra Modi’, ‘Satyameva Jayate’, and many more. An ardent lover of films rich in content, Pandit has believed in delivering engaging stories.